Malhotra, N. K. (2002). Marketing research: An applied orientation (3rd ed.). Pearson Education Asia.
Chicago ZitierstilMalhotra, Naresh K. Marketing Research: An Applied Orientation. 3rd ed. New Delhi: Pearson Education Asia, 2002.
MLA ZitierstilMalhotra, Naresh K. Marketing Research: An Applied Orientation. 3rd ed. Pearson Education Asia, 2002.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.