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Consumer behaviour

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Xehetasun bibliografikoak
Egile nagusia:	Schiffman, Leon G.
Beste egile batzuk:	Kanuk, Leslie Lazar
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	New Delhi Pearson Education Asia 2002
Edizioa:	7th ed.
Gaiak:	Motivation-consumer > market segmentation

Antzeko izenburuak

Consumer behaviour
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On knowing the consumer
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Marketing
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Consumer Behaviour: Text and Cases
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Consumer behavior in action real life applications for marketing managers
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Models of buyer behaviour conceptual, quantitative and empirical
nork: Sheth, Jagadish N.
Argitaratua: (1974)

Marketing : a behavioural analysis
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Argitaratua: (1985)

Consumer Behaviour
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Market segmentation how to do it, how to profit from it
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Essence of services marketing
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Essence of marketing research
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