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Consumer behaviour

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Dades bibliogràfiques
Autor principal:	Schiffman, Leon G.
Altres autors:	Kanuk, Leslie Lazar
Format:	Printed Book
Idioma:	English
Publicat:	New Delhi Pearson Education Asia 2002
Edició:	7th ed.
Matèries:	Motivation-consumer > market segmentation

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