Schiffman, L. G., & Kanuk, L. L. (2002). Consumer behaviour (7th ed.). Pearson Education Asia.
Chicago Edition CitationSchiffman, Leon G., i Leslie Lazar Kanuk. Consumer Behaviour. 7th ed. New Delhi: Pearson Education Asia, 2002.
Cita MLASchiffman, Leon G., i Leslie Lazar Kanuk. Consumer Behaviour. 7th ed. Pearson Education Asia, 2002.
Atenció: Aquestes cites poden no estar 100% correctes.