APA Edition Citation

Schiffman, L. G., & Kanuk, L. L. (2002). Consumer behaviour (7th ed.). Pearson Education Asia.

Chicago Edition Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behaviour. 7th ed. New Delhi: Pearson Education Asia, 2002.

MLA Edition Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behaviour. 7th ed. Pearson Education Asia, 2002.