Drawbaugh, K. (2001). Brands in the balance: Meeting the challenges to commercial identity. Pearson Education Asia.
Chicago Edition CitationDrawbaugh, Kevin. Brands in the Balance: Meeting the Challenges to Commercial Identity. New Delhi: Pearson Education Asia, 2001.
MLA Edition CitationDrawbaugh, Kevin. Brands in the Balance: Meeting the Challenges to Commercial Identity. Pearson Education Asia, 2001.
Warning: These citations may not always be 100% accurate.