APA Edition Citation

Lovelock, C. (2001). Services marketing: People, technology, strategy (4th ed.). Pearson Education Asia.

Chicago Edition Citation

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. 4th ed. New Delhi: Pearson Education Asia, 2001.

MLA Edition Citation

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. 4th ed. Pearson Education Asia, 2001.

Warning: These citations may not always be 100% accurate.