Cita APA

Jefkins, F., & Yadin, D. (2000). Advertising (4th ed.). Addison Wesley.

Citación estilo Chicago

Jefkins, Frank, y Daniel Yadin. Advertising. 4th ed. New Delhi: Addison Wesley, 2000.

Cita MLA

Jefkins, Frank, y Daniel Yadin. Advertising. 4th ed. Addison Wesley, 2000.