APA Zitierstil

Jefkins, F., & Yadin, D. (2000). Advertising (4th ed.). Addison Wesley.

Chicago Zitierstil

Jefkins, Frank, und Daniel Yadin. Advertising. 4th ed. New Delhi: Addison Wesley, 2000.

MLA Zitierstil

Jefkins, Frank, und Daniel Yadin. Advertising. 4th ed. Addison Wesley, 2000.