Hise, R. T. (1977). Product/service strategy. Petrocelli/Charter.
Chicago Edition CitationHise, Richard T. Product/service Strategy. New York: Petrocelli/Charter, 1977.
Cita MLAHise, Richard T. Product/service Strategy. Petrocelli/Charter, 1977.
Atenció: Aquestes cites poden no estar 100% correctes.