Hise, R. T. (1977). Product/service strategy. Petrocelli/Charter.
Citación estilo ChicagoHise, Richard T. Product/service Strategy. New York: Petrocelli/Charter, 1977.
Cita MLAHise, Richard T. Product/service Strategy. Petrocelli/Charter, 1977.
Warning: These citations may not always be 100% accurate.