Cita APA

Baker, M. J. (2001). Marketing strategy and management (3rd ed.). Macmillan Press.

Citación estilo Chicago

Baker, Michael J. Marketing Strategy and Management. 3rd ed. London: Macmillan Press, 2001.

Cita MLA

Baker, Michael J. Marketing Strategy and Management. 3rd ed. Macmillan Press, 2001.