Sheth, J. N., & Parvatiyar, A. S. (2001). Customer relationship management: Emerging concepts, tool and applictions. Tata McGraw-Hill.
Chicago Edition CitationSheth, Jagdish N., i Atul Shainesh Parvatiyar. Customer Relationship Management: Emerging Concepts, Tool and Applictions. New Delhi: Tata McGraw-Hill, 2001.
Cita MLASheth, Jagdish N., i Atul Shainesh Parvatiyar. Customer Relationship Management: Emerging Concepts, Tool and Applictions. Tata McGraw-Hill, 2001.
Atenció: Aquestes cites poden no estar 100% correctes.