APA Edition Citation

Sheth, J. N., & Parvatiyar, A. S. (2001). Customer relationship management: Emerging concepts, tool and applictions. Tata McGraw-Hill.

Chicago Edition Citation

Sheth, Jagdish N., and Atul Shainesh Parvatiyar. Customer Relationship Management: Emerging Concepts, Tool and Applictions. New Delhi: Tata McGraw-Hill, 2001.

MLA Edition Citation

Sheth, Jagdish N., and Atul Shainesh Parvatiyar. Customer Relationship Management: Emerging Concepts, Tool and Applictions. Tata McGraw-Hill, 2001.

Warning: These citations may not always be 100% accurate.