APA Edition Citation

Mehta, S. C. (1973). Indian consumers: Studies and cases for marketing decisions. Tata McGraw-Hill.

Chicago Edition Citation

Mehta, Subhash C. Indian Consumers: Studies and Cases for Marketing Decisions. New Delhi: Tata McGraw-Hill, 1973.

MLA Edition Citation

Mehta, Subhash C. Indian Consumers: Studies and Cases for Marketing Decisions. Tata McGraw-Hill, 1973.