Boyd, H. W., & Westfall, R. S. (1977). Marketing research: Text and cases (4th ed.). Richard D. Irwin.
Chicago Edition CitationBoyd, Harper W., i Ralph Stasch Westfall. Marketing Research: Text and Cases. 4th ed. Illinois: Richard D. Irwin, 1977.
Cita MLABoyd, Harper W., i Ralph Stasch Westfall. Marketing Research: Text and Cases. 4th ed. Richard D. Irwin, 1977.
Atenció: Aquestes cites poden no estar 100% correctes.