Kumar, N. (1998). Marketing communications: Theory & practice. Himalaya Publishing House.
शिकागो स्टाइल उद्धरणKumar, Niraj. Marketing Communications: Theory & Practice. Mumbai: Himalaya Publishing House, 1998.
एमएलए उद्धरणKumar, Niraj. Marketing Communications: Theory & Practice. Himalaya Publishing House, 1998.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.