APA Edition Citation

Kumar, N. (1998). Marketing communications: Theory & practice. Himalaya Publishing House.

Chicago Edition Citation

Kumar, Niraj. Marketing Communications: Theory & Practice. Mumbai: Himalaya Publishing House, 1998.

MLA Edition Citation

Kumar, Niraj. Marketing Communications: Theory & Practice. Himalaya Publishing House, 1998.

Warning: These citations may not always be 100% accurate.