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Behavioural and management science in marketing

Bibliographic Details
Main Author:	Silk, Alvin J.
Format:	Printed Book
Language:	English
Published:	New York John Wiley 1978
Subjects:	Distribution- Economics > Merchandising > Marketing > Direct selling > Farm- produce > Sales management > Telemarketing > Business > Management > Consumer's preferences > Advertising. > Advertising > New products

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