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Behavioural and management science in marketing

Manylion Llyfryddiaeth
Prif Awdur:	Silk, Alvin J.
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	New York John Wiley 1978
Pynciau:	Distribution- Economics > Merchandising > Marketing > Direct selling > Farm- produce > Sales management > Telemarketing > Business > Management > Consumer's preferences > Advertising. > Advertising > New products

Eitemau Tebyg

Global marketing management
gan: Keegan, Warren J.
Cyhoeddwyd: (2002)

Markets, market control and marketing reform
gan: Bauer, P.T
Cyhoeddwyd: (1968)

Marketing
gan: Giles, G B
Cyhoeddwyd: (1974)

Marketing
gan: Etzel, Michael J.
Cyhoeddwyd: (2001)

Marketing
gan: Etzel, Michael J.
Cyhoeddwyd: (2005)

Marketing
gan: Skinner, Steven J
Cyhoeddwyd: (1998)

Social Marketing
gan: Jha, S.M
Cyhoeddwyd: (1999)

Economics of marketing
gan: Douglas, Edna
Cyhoeddwyd: (1975)

Marketing today
gan: Chapman, R. W.
Cyhoeddwyd: (1973)

Marketing:an introduction
gan: Armstrong, Gary
Cyhoeddwyd: (2007)

Principles of marketing
gan: Kotler,Philip
Cyhoeddwyd: (2008)

Global marketing management/5th ed.
gan: Keegan, Warren J.
Cyhoeddwyd: (1995)

Marketing: principles and practice
gan: Mellott, Douglas W.
Cyhoeddwyd: (1978)

Marketing an integrated approach
gan: Mcdaniel, Carl
Cyhoeddwyd: (1979)

Marketing financial services
gan: Meidan, Arthur
Cyhoeddwyd: (1996)

Global marketing strategies
gan: Jeannet,Jean-Pierre
Cyhoeddwyd: (1997)

Demand, supply and the market machanism
gan: Hattwick, Richard E.
Cyhoeddwyd: (1971)

Marketing in a changing environment
gan: Holloway, Robert J
Cyhoeddwyd: (1973)

Services Marketing : Text and Cases
gan: Baron, Steve
Cyhoeddwyd: (1995)

Marketing insights from A to Z: 80 concepts every manager needs to know
gan: Kotler, Philip
Cyhoeddwyd: (2006)

Marketing, 8e: marketing in the 21st century
gan: Evans, Joel R.
Cyhoeddwyd: (2003)

Marketing moves: a new approach to profits, growth and renewal
gan: Kotler, Philip
Cyhoeddwyd: (2002)

How to develop successful salesmen
gan: Haas, Kenneth B.
Cyhoeddwyd: (1957)

Selling to the Americans
gan: Posses, Frederick
Cyhoeddwyd: (1971)

Risk, uncertainty and profit
gan: Knight, Frank H.
Cyhoeddwyd: (1971)

Marketing a contemporary analysis
gan: Buzzell, Robert D.
Cyhoeddwyd: (1972)

Marketing strategy and management
gan: Baker, Michael J.
Cyhoeddwyd: (2007)

Auditing markets, products and marketing plans
gan: Parmerlee, David
Cyhoeddwyd: (2000)

International marketing
gan: Terpstra, Vern
Cyhoeddwyd: (2000)

International marketing
gan: Vasudeva, P. K.
Cyhoeddwyd: (2000)

marketing book
gan: Baker, Michael J.
Cyhoeddwyd: (2000)

Marketing and feminism: current issues and research
Cyhoeddwyd: (2000)

Marketing communications: theory & practice
gan: Kumar, Niraj
Cyhoeddwyd: (1998)

Global marketing management
gan: Keegan, Warren J.
Cyhoeddwyd: (2003)

Internal marketing: tools and concepts for customer focused management
gan: Ahmed, Pervaiz K.
Cyhoeddwyd: (2002)

Global marketing management cases and readings
gan: Buzzel, Robert
Cyhoeddwyd: (1995)

People Motivators: Consumer and Sales Incentives in Modern Marketing
gan: Turner, Howard M., Jr
Cyhoeddwyd: (1973)

Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success
gan: Cheverton, Peter
Cyhoeddwyd: (2006)

Contemporary strategic marketing
gan: Brennan, Ross
Cyhoeddwyd: (2003)

Critical thinking in consumer behavior: cases and experimental exercises
gan: Graham, Judy
Cyhoeddwyd: (2004)