Behavioural and management science in marketing

Détails bibliographiques
Auteur principal: Silk, Alvin J.
Format: Printed Book
Langue:English
Publié: New York John Wiley 1978
Sujets:
Distribution- Economics > Merchandising > Marketing > Direct selling > Farm- produce > Sales management > Telemarketing > Business > Management > Consumer's preferences > Advertising. > Advertising > New products
Description
Description:
Description matérielle:v,273p.
ISBN:0-471-07179-X

Documents similaires