Behavioural and management science in marketing

Detalles Bibliográficos
Autor principal: Silk, Alvin J.
Formato: Printed Book
Lenguaje:English
Publicado: New York John Wiley 1978
Materias:
Distribution- Economics > Merchandising > Marketing > Direct selling > Farm- produce > Sales management > Telemarketing > Business > Management > Consumer's preferences > Advertising. > Advertising > New products
Descripción
Notas:
Descripción Física:v,273p.
ISBN:0-471-07179-X

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