Behavioural and management science in marketing

Bibliographic Details
Main Author: Silk, Alvin J.
Format: Printed Book
Language:English
Published: New York John Wiley 1978
Subjects:
Distribution- Economics > Merchandising > Marketing > Direct selling > Farm- produce > Sales management > Telemarketing > Business > Management > Consumer's preferences > Advertising. > Advertising > New products
Description
Item Description:
Physical Description:v,273p.
ISBN:0-471-07179-X

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