Silk, A. J. (1978). Behavioural and management science in marketing. John Wiley.
Chicago Edition CitationSilk, Alvin J. Behavioural and Management Science in Marketing. New York: John Wiley, 1978.
MLA Edition CitationSilk, Alvin J. Behavioural and Management Science in Marketing. John Wiley, 1978.
Warning: These citations may not always be 100% accurate.