Cita APA

Silk, A. J. (1978). Behavioural and management science in marketing. John Wiley.

Chicago Edition Citation

Silk, Alvin J. Behavioural and Management Science in Marketing. New York: John Wiley, 1978.

Cita MLA

Silk, Alvin J. Behavioural and Management Science in Marketing. John Wiley, 1978.