APA Edition Citation

Lancaster, G., & Reynolds, P. (2001). art of marketing: Introduction to marketing: a step-by-step guide to all the tools of marketing. Crest Publishing House.

Chicago Edition Citation

Lancaster, Geoff, and Paul Reynolds. Art of Marketing: Introduction to Marketing: A Step-by-step Guide to All the Tools of Marketing. New Delhi: Crest Publishing House, 2001.

MLA Edition Citation

Lancaster, Geoff, and Paul Reynolds. Art of Marketing: Introduction to Marketing: A Step-by-step Guide to All the Tools of Marketing. Crest Publishing House, 2001.