Cita APA

Jefkins, F. (1994). Advertising (3rd ed.). Macmillan India Limited.

Chicago Edition Citation

Jefkins, Frank. Advertising. 3rd ed. Delhi: Macmillan India Limited, 1994.

Cita MLA

Jefkins, Frank. Advertising. 3rd ed. Macmillan India Limited, 1994.