Jefkins, F. (1994). Advertising (3rd ed.). Macmillan India Limited.
Chicago Edition CitationJefkins, Frank. Advertising. 3rd ed. Delhi: Macmillan India Limited, 1994.
MLA Edition CitationJefkins, Frank. Advertising. 3rd ed. Macmillan India Limited, 1994.
Warning: These citations may not always be 100% accurate.