Mastering data mining: the art and science of customer relationship management

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Bibliographic Details
Main Author: Berry, Michael J.A
Other Authors: Linoff, Gordon S.
Format: Printed Book
Language:English
Published: New York Wiley Computer Publishing 2000
Subjects:
Data mining - Technique
Computer Science
Customer relations management
Data base models
Description
Item Description:
Physical Description:xviii,494p.
ISBN:0-471-33123-6

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