APA Edition Citation

Berry, M. . J., & Linoff, G. S. (2000). Mastering data mining: The art and science of customer relationship management. Wiley Computer Publishing.

Chicago Edition Citation

Berry, Michael J.A, and Gordon S. Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management. New York: Wiley Computer Publishing, 2000.

MLA Edition Citation

Berry, Michael J.A, and Gordon S. Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management. Wiley Computer Publishing, 2000.