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Television advertisisng and consumer response: children buying behaviour

Bibliografiska uppgifter
Huvudupphovsman:	Neeru Kapoor
Materialtyp:	Printed Book
Språk:	English
Publicerad:	New Delhi Mittal 2003
Ämnen:	Advertising-impact on children-buying > Consumer socialisation-children > Children-influence of television-purchase

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Children and television/
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Research paradigms television, and social behavior /
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