Television advertisisng and consumer response: children buying behaviour

Bibliographic Details
Main Author: Neeru Kapoor
Format: Printed Book
Language:English
Published: New Delhi Mittal 2003
Subjects:
Advertising-impact on children-buying > Consumer socialisation-children > Children-influence of television-purchase

UL

Holdings details from UL
Call Number: 659.1113 NEE
Copy Live Status Unavailable

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