Television advertisisng and consumer response: children buying behaviour

Detaylı Bibliyografya
Yazar: Neeru Kapoor
Materyal Türü: Printed Book
Dil:English
Baskı/Yayın Bilgisi: New Delhi Mittal 2003
Konular:
Advertising-impact on children-buying > Consumer socialisation-children > Children-influence of television-purchase
Diğer Bilgiler
Fiziksel Özellikler:xiv, 226p.
ISBN:81-7099-901-4

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