Television advertisisng and consumer response: children buying behaviour

Bibliografske podrobnosti
Glavni avtor: Neeru Kapoor
Format: Printed Book
Jezik:English
Izdano: New Delhi Mittal 2003
Teme:
Advertising-impact on children-buying > Consumer socialisation-children > Children-influence of television-purchase
Opis
Fizični opis:xiv, 226p.
ISBN:81-7099-901-4

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