Television advertisisng and consumer response: children buying behaviour

Sonraí Bibleagrafaíochta
Príomhúdar: Neeru Kapoor
Formáid: Printed Book
Teanga:English
Foilsithe: New Delhi Mittal 2003
Ábhair:
Advertising-impact on children-buying > Consumer socialisation-children > Children-influence of television-purchase
Cur Síos
Cur Síos Fisiciúil:xiv, 226p.
ISBN:81-7099-901-4

Míreanna Comhchosúla