Television advertisisng and consumer response: children buying behaviour

Detalles Bibliográficos
Autor principal: Neeru Kapoor
Formato: Printed Book
Lenguaje:English
Publicado: New Delhi Mittal 2003
Materias:
Advertising-impact on children-buying > Consumer socialisation-children > Children-influence of television-purchase
Descripción
Descripción Física:xiv, 226p.
ISBN:81-7099-901-4

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