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Marketing management: planning implementation & control

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Dades bibliogràfiques
Autor principal:	Ramaswamy, V.S
Altres autors:	Namakumari, S.
Format:	Printed Book
Idioma:	English
Publicat:	New Delhi Macmillan 2002
Edició:	3rd ed.
Col·lecció:	(Macmillan business books)
Matèries:	Marketing management

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