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Marketing management: planning implementation & control
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| Format: | Printed Book |
| Langue: | English |
| Publié: |
New Delhi
Macmillan
2002
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| Édition: | 3rd ed. |
| Collection: | (Macmillan business books)
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| Description matérielle: | xxxv, 748p. |
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| ISBN: | 0333937198 |