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Marketing management: planning implementation & control
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi
Macmillan
2002
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| Edition: | 3rd ed. |
| Series: | (Macmillan business books)
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| Subjects: |
| Physical Description: | xxxv, 748p. |
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| ISBN: | 0333937198 |