Baker, M. J. (1996). Marketing: An introductory text (6th ed.). Macmillan Press Ltd.
Chicago Edition CitationBaker, Michael J. Marketing: An Introductory Text. 6th ed. London: Macmillan Press Ltd, 1996.
MLA Edition CitationBaker, Michael J. Marketing: An Introductory Text. 6th ed. Macmillan Press Ltd, 1996.
Warning: These citations may not always be 100% accurate.