Direct marketing management

Bibliographic Details
Main Author: Roberts, Mary Lou
Format: Printed Book
Language:English
Published: London Prentice-Hall of India 1999
Edition:2nd ed.
Subjects:
Marketing, direct > Direct marketing - planning > Direct marketing media > Catalog marketing > Telephone marketing
Description
Item Description:
Physical Description:xvii,447p.
ISBN:0-13-084084-X

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