Roberts, M. L. (1999). Direct marketing management (2nd ed.). Prentice-Hall of India.
Style de citation ChicagoRoberts, Mary Lou. Direct Marketing Management. 2nd ed. London: Prentice-Hall of India, 1999.
Style de citation MLARoberts, Mary Lou. Direct Marketing Management. 2nd ed. Prentice-Hall of India, 1999.
Attention : ces citations peuvent ne pas être correctes à 100%.