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Models of buyer behaviour: conceptual, quantitative and empirical

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Manylion Llyfryddiaeth
Prif Awdur:	Shieth, Jagadish N (Awdur)
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	New york Harper & Row 1974
Pynciau:	Consumers- addresses,essays > Mathematical models > market segmentation

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