Models of buyer behaviour: conceptual, quantitative and empirical

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Sonraí Bibleagrafaíochta
Príomhúdar: Shieth, Jagadish N (Údar)
Formáid: Printed Book
Teanga:English
Foilsithe: New york Harper & Row 1974
Ábhair:
Consumers- addresses,essays > Mathematical models > market segmentation

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