Models of buyer behaviour: conceptual, quantitative and empirical

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Bibliographic Details
Main Author: Shieth, Jagadish N (Author)
Format: Printed Book
Language:English
Published: New york Harper & Row 1974
Subjects:
Consumers- addresses,essays > Mathematical models > market segmentation
Description
Item Description:
Physical Description:xiii, 441p.
ISBN:0-06-046092-X

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