Shieth, J. N. (1974). Models of buyer behaviour: Conceptual, quantitative and empirical. Harper & Row.
Citación estilo ChicagoShieth, Jagadish N. Models of Buyer Behaviour: Conceptual, Quantitative and Empirical. New york: Harper & Row, 1974.
Cita MLAShieth, Jagadish N. Models of Buyer Behaviour: Conceptual, Quantitative and Empirical. Harper & Row, 1974.
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