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Optimal bundling: marketing strategies for improving economic performance

Bibliografiska uppgifter
Huvudupphovsman:	Fuerderer, Ralph
Materialtyp:	Printed Book
Språk:	English
Publicerad:	Heidelberg Springer-Verlag 1999
Ämnen:	Optimal price bundling > Price bundling > Bundle priceing > Sales management > Marketing > Marketing strategies

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