Optimal bundling: marketing strategies for improving economic performance

Bibliographic Details
Main Author: Fuerderer, Ralph
Format: Printed Book
Language:English
Published: Heidelberg Springer-Verlag 1999
Subjects:
Optimal price bundling > Price bundling > Bundle priceing > Sales management > Marketing > Marketing strategies

UL

Holdings details from UL
Call Number: 658.8 FUE
Copy Live Status Unavailable

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