Fuerderer, R. (1999). Optimal bundling: Marketing strategies for improving economic performance. Springer-Verlag.
Chicago Edition CitationFuerderer, Ralph. Optimal Bundling: Marketing Strategies for Improving Economic Performance. Heidelberg: Springer-Verlag, 1999.
Cita MLAFuerderer, Ralph. Optimal Bundling: Marketing Strategies for Improving Economic Performance. Springer-Verlag, 1999.
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