Fuerderer, R. (1999). Optimal bundling: Marketing strategies for improving economic performance. Springer-Verlag.
Chicago Edition CitationFuerderer, Ralph. Optimal Bundling: Marketing Strategies for Improving Economic Performance. Heidelberg: Springer-Verlag, 1999.
MLA Edition CitationFuerderer, Ralph. Optimal Bundling: Marketing Strategies for Improving Economic Performance. Springer-Verlag, 1999.
Warning: These citations may not always be 100% accurate.