Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Sonraí Bibleagrafaíochta
Príomhúdar: Kim, Chan W.
Údair Eile: Renee Maubourgne
Formáid: Printed Book
Teanga:English
Foilsithe: Boston Harvard Business School Press 2005
Ábhair:
New products > Markets segmentation > Competition-management

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