Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Dettagli Bibliografici
Autore principale: Kim, Chan W.
Altri autori: Renee Maubourgne
Natura: Printed Book
Lingua:English
Pubblicazione: Boston Harvard Business School Press 2005
Soggetti:
New products > Markets segmentation > Competition-management
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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
di Kim, Chan W
Pubblicazione 2015
Printed Book
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Blue Ocean Strategy:how to create uncontested market space and make the competition irrelevant
di Kim, Chan W
Pubblicazione 2005
Printed Book
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